About – Think Before You Throw

Think Before You Throw


Convenience and comfort have become our prime priorities in a stressful city lifestyle. The demand for latest goods and modern services has been on a constant rise over the past decade. On the other hand, we have been repeatedly failing to ask ourselves the question “Is that really necessary?”  Earlier this year, the National Oceanic and Atmospheric Administration (NOOA) in the US officially announced 2016 to be the hottest year on record globally. No matter how much we blame each other for a nearing apocalypse; it’s only our collective actions that could help us to make Earth a more sustainable and happier place to live.

What we don’t find fast or fancy enough anymore is replaced the very moment we find its ‘update’. But where do these outdated articles go?

The answer is a landfill.


Yes, we are injecting toxic garbage inside our own Mother’s womb every single day. What doesn’t end up there is either burnt or even worse, reaches the ocean; causing a horrifying amount of air and water pollution respectively. How do we control this?

For starters, by not falling for the eye-candy marketing of latest phones every few months. E-waste is being our nastiest enemy to tackle worldwide right now as you read this. Secondly, segregating the dry and wet waste right from your home makes it easier for scrap dealers to recycle the plastic and metal objects. Further, by reusing all that we don’t require for its original purpose. For example, stitching a sling bag out of an old pair of jeans. That’s called up-cycling. Or at least, donating it to the needy rather than letting it rot in an untouched corner of your closet. Basically, our planet’s asking us to be more of a creative (and generous) human and less of a dumb sheep. We need to reduce our consumption and we need to start right away. So, celebrate every day as the World Environment Day and always Think Before You Throw.

What Is Recycling?

Recently, we celebrated friendship day. But are we treating our home, planet Earth, like a good friend? We read about recycling back in our school textbooks. We ‘filled in the blanks’ and we also ‘gave reasons’. The backbenchers just ‘matched the followings’ while the teacher’s favorites wrote page long ‘short notes’. …

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What is Upcycling?

UPCYCLING Come June 5, World Environment day and we will either be surrounded or will be advocating for the popular 3R’s – Reduce, Reuse, Recycle to address the growing problem of waste and environment pollution of consumerism. While recycling has entered the vocabulary of environmentalists and even the common man …

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We are @ Crossroads

World Environment Day, 2015 We are at a crossroads. The path which we choose now shall define the next era of civilization. The responsibility on us right now is tremendous. Every step we take forward as a society has to consider the effects of our actions on our planet. We …

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Why be Eco-Conscious?

The Guardian recently did an elaborate article on Beijing’s air pollution. No I am not talking of everyday air pollution that we worry about on our way to work. The author called it “Airpocalypse”, very apt title for the situation in the city. Imagine a city where you are advised …

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